EA COO Peter Moore Name Drops GamerGate & Proves He Knows Nothing About It

by · September 5, 2015

EAcover1

Good morning, loyal readers. We have a lot for you today, even though it’s the weekend. First off, Friday was the biggest day on the site since AirPlay, so thank you all for that. Also, we have a LIVE show today at 3PM EST over on YouTube. Check that out if you are so inclinced. OK, enough shilling. Let’s get to the news rundown, beginning with recent comments by the Chief Operating Officer (COO) of Electronic Arts, Peter Moore.

You know the drill by now. Here’s an excerpt of Moore’s comments to Fortune:

“We’ve gone from the personification of what we believe women should look like in a video game, to actually involving women in making video games, to today where at Electronic Arts we have some of our most powerful franchises overseen by women who manage hundreds of men,” Peter Moore, COO of Electronic Arts, says…

“I’ve seen incredible growth in the number of female game developers in the video game industry since I joined in early 1999,” Moore says. “You can look at the last twelve months with everything that has gone on with GamerGate, that it’s made us all pay attention to this issue. When we talk about what I call D&I, Diversity & Inclusion, at EA, it’s never far from our minds when we make hiring decisions.”

Look at everything that has gone on with GamerGate the last twelve months? I think you’re the asshole who needs to look at what’s gone on the past year. We’ve been demonized by an out-of-control press that has drifted into outright advocacy for the censorious and authoritarian social justice warrior agenda. Repeatedly, they’ve dishonestly tried to tie us to violence and terrorism, when we’re the ones who’ve been repeatedly subjected to threats of violence. Think about all the  bomb threats meant to disrupt our peaceful gatherings. What is this out-of-touch suit talking about? I know he ran EA Sports into the ground, but fuck. I didn’t know he was this fucking stupid.

Actually, blaming stupidity is probably too simple. This guy is signalling to SJW ideologues like Rami Ismail. And believe me, he got the message loud and clear:

F0Pap0k

But, as always, everything usually boils down to extracting cash from these multi-billion dollar corporations:

EA, famous as the worst company in America, has called out GamerGate. Honestly, this is a good thing. Anytime we get mentioned in the press, even when they lie, it’s good. The free publicity usually causes at least a few people who read the original article to do some investigating on their own. This often results in new backers. Sure, there’s a lot of sheep who just accept the mainstream spin, but that’s changing more and more everyday. Shitbag companies like EA, and empty suit fails like Mr. Moore, can’t slow our roll.

Just keep pointing out the facts and counterattacking the rad fem ideologues. Yes, it gets daunting sometimes. But if you don’t fight, you don’t win. We’ve done an awful lot of winning over the last year, so I say fuck being a loser. The press can continue to lie. Signalling scumbags like Peter Moore can talk shit. We’ll just keep pointing out all the ethical flaws of both.

In fact, instead of me spending an hour collecting all of EA’s fails, I ask the BasedCommentSection to post their favorites down below. I’ll work it into a column this weekend if you guys post enough. I’ll be back in a little while with another post. Enjoy the weekend, and happy college football opening day for those that care (like me lol).

P.S. Speaking of college football…mDYsz1m

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TheRalph

Founder, Owner, & Editor-in-Chief of TheRalphRetort.com. Political fiend, gamer, & anti-bullshit.

  • GuitarAnthony

    My favorite Peter Moore story.

    Peter Moore at a security checkpoint at Chicago O’Hare International Airport, a TSA security agent said “I don’t need to see your passport. You’re the asshole that gave away Shenmue to Xbox.”‘

    • Sockpuppet Nora

      Seriously?

      • http://TheRalphRetort.com/ TheRalphRetort.com

        Yes lol…

        • Brad

          Moore is industry cancer and has destroyed so many good things.

    • SiliconNooB

      The way that Moore completely fucked over Dreamcast owners was sickening…

      • Jesus Zamora

        Peter Moore was a disciple of the despicable Bernie Stolar, so yeah.

  • MeteorMess

    These people are beyond the level of a retard…seriously I don’t know what to say anymore.

  • Silence Dogood

    It’s so easy to demonize Gamergate because Gamergate represents the majority of the sensible, honest gaming community. The same community that continually rips into EA for being a greedy, nasty publishing shit show that like to ruin otherwise good game/franchises by rushing things out way before they’re ready. This is a company lead by people with packaged goods experience, not game development experience. They don’t know or care what gamers want. They will, on the other hand, listen to the shrill cries of ideologues, at least as long as they can use it to trash the consumer. I don’t understand how so many people and companies that RELY on consumerism and capitalism can be so anti-consumer.

    • Maintenance Renegade

      Yeah this is just a shady corporate asshole talking about diversity because he knows it sells well in the news, and hating something he knows the news hates because that also sells well in the news. Or so he thinks anyway. At this point nothing could save the reputations of either EA or PC Gamer Magazine.

    • Jesus Zamora

      Well, “packaged goods” experience might help EA… They haven’t shipped a finished product in years, something that Activision, to its credit, does on a regular basis.

  • MeteorMess

    Worst part now I’ve to buy PES instead of FIFA after the Konami-Kojima disaster. It’s hard to be a gamer these days lol.

    • Jesus Zamora

      Seems to be the only gamers who would have trouble are the sports gamers. I wonder just how well EA would be doing if they hadn’t locked up FIFA and NFL…

  • Fail Burton

    As usual, these morons haven’t figured out that intersectional feminism relentlessly attacks straight white men and uses “diversity” as camouflage to do that. What the hell does race-gender have to do with gaming as opposed to radfem? Answer: nothing and everything.

    Peter Moore, Peter Moore… dum-de-dum-dum-dum.
    Peter Moore, Peter Moore… dum-de-dum-dum-dum.
    He steals from the poor and gives to the rich…

    …stupid bitch.

    • angry foodie

      Good stuff man. You are right. I have some very liberal friends who agreed when I said that the current trend of blaming white men for everything is gonna start a new wave of white nationalism.

      These are very liberal and very smart people who see the current trends in “progressivism” very anti progress. Because, whether the colonialized minorities and all the other people covered in intersectional hypothesis want to admit it, white men have always been a major driving force in progress and making the world a better place.

      We didn’t do it by being feminist retards. We didn’t do it by white knighting and pretending that taking a woman out and treating her well hoping for sex is sexist. We didn’t do it by being ashamed of our identity. We did it by identifying problems and coming up with solutions. Real, practical problems, not made up problems like “lack of diversity.”

      Along the way, many good minorities saw this (or had always recognized it) and joined us in the search for real progress, innovation to make the world a better place.

      • Fail Burton

        The massive amount of illegal immigration into the West is proof feminists are liars. Were their corrupt ideology true and real, everyone would be fighting to get into the Third World.

        • angry foodie

          It certainly is a proof that oppressive western patriarchies are coincidentally the most pluralistic and tolerant societies in the history of humanity.

      • Jesus Zamora

        We already see it happening. The rise of the Tea Party, the popular appeal of nativist Donald Trump, decreased mainstream appetite for racial “discussion.”

        I’d say we’re right at the door to the next age of western white Nationalism, with progressive radicals like Anita and Sharpton holing the door open, maniacal looks on their faces!

  • Uranus

    He must have noticed how white SJWs are and #GamerGate’s diversity has opened his eyes ‘Hey, not all darkies require affirmative action, like SJWs are constantly telling me’ he said in his head and his heart grew three times that day.

  • Dr Dub

    I’d boycott EA games in response to this……….but I’ve already been boycotting them for a couple of years now anyway.

    I’m not his customer so he can say what he likes to be honest.

    Shame on all of you who sneak off and buy their games though.

    • fnd

      Am i bad for pirating their games from time to time?

      • Dr Dub

        Well I am not a moral guardian so it ain’t for me to say.

        I am usually totally opposed to piracy because a boycott should mean a full boycott in my eyes. I don’t have any pirated games and haven’t since the Amiga days in the mid 90’s!

        But at least you aren’t giving EA money I suppose so that makes you better than most gamers.

      • ThatGuy

        Yes, but no one here is gonna give a shit, including myself. XD

    • Mr. Saturn

      I bought Shadows of the Damned last year but that was more Suda51 more than EA. I wonder if SotD would even fly under EA’s new pledge of fealty to the SJW cause?

      • Jesus Zamora

        That was last year? Unless you bought it used, I could have sworn that was several years ago…

        • Mr. Saturn

          It was released several years ago I just got around to buying it last year. Last EA published game I’ve bought and full of all the sexualized imagery of women you would want.

  • ultrabot

    This Diversity & Inclusion push smells just like the participation in gay pride parades that they got out to as many websites to publish as possible in 2013. Many then though it was a hollow attempt at showing how good the people working there, and I’m sure many are. But PR can not polish away the black marks that their business choices have made after buying up and shuttering so many studios, then going for all the extra grabs at our wallets.
    Moore is a lifetime suit, going for the bottom line.
    However it does seem like too many have forgotten the tacit support from EA community director Chris Mancil, sure he’s got a job to do, but in such a position you’ll no doubt learn what your user/customer base really is and their leanings.

    • fnd

      Some people clain that they give money to tranny devs for hormones/surgery. They are based on San Fran so i think they push for muhversity is true… in a SJW sense.

  • fnd

    Peter Moore looks like a pedophile, don’t let ur kids near him!

  • Motherfucking Deadpool!

    Peter Moore is a “great” man. So great in fact that south park portrayed him as the devil he is. If you haven’t seen it, the episode is called crack baby athletic association. You wont regret watching it shows the son of a bitch how he is.

    • angry foodie

      Lol, South Park is always ahead of the curve.

      For example, here in Canada the province of Quebec has mandated mandatory sex ed, no religious exemption.

      Which is fine, right. Except that now they are having a hell of a time figuring out who to teach it.

      This episode is almost 15 years old, with Mackie, Choksondik, and Garrison’s various approaches to sex ed.

      Like chef said, you leave sex ed to the schools, you have someone who knows nothing about sex, someone who hates sex, or a pervert teaching it.

      Sorry for the digression lol, but I really like South Park.

      • Motherfucking Deadpool!

        Parker and Stone are fortune tellers it seems.

    • Kellen Joel

      Damn, I love that episode! Right next to 200 and the movie!

      • Motherfucking Deadpool!

        “Hello I’m Sarah McLachlan. I was famous for two months”

        • angry foodie

          McDonald’s fries and a hot tub full of KFC gravy lol

  • Fail Burton

    How could anyone possibly oppose this Legion of Moral Principles:

    Chris Kluwe
    Arthur Chu
    Brianna Wu
    Phil Sandifer
    Leigh Alexander
    Shanley Kane
    Anita McIntosh
    Randi Harper
    Sarah Butts
    John Scalzi

    …because everyone knows the Patriarchy locked the Mojo of women into a set of Samsonite luggage and threw it into a volcano circa 7,000 B. C. Just ask Ms. Prozac and Ms. Sociopath.

    • GuitarAnthony

      You forgot that Rami idiot.

      • Fail Burton

        I forgot Jubal and Moosa.

  • Motherfucking Deadpool!

    But let me ask two important questions:

    What does is matter if the people developing a game are black, white, male, female, straight or gay? Isn’t the end result, you know, the finished game whats important?

    Are there really gamers (gamers not SOCJUS retards) out there you actually read the names in the credits and googles them, checking if their skin color, sexuality, gender and religion?

    If you answer both questions with NO, congratulations you are a gamer and not a social justice wanker.

    • Lord Raa

      I have better things to do with my time than research into the backgrounds of content creators to find out their sexual orientation, political leanings and/or genealogy.

      Unless your skin colour looks like you need medical attention, I don’t give a fuck what colour it is. I don’t care what gods you worship. I only care that your sexual partners are consenting adults.

      All that I care about is that you can do your job properly.

      • Motherfucking Deadpool!

        Exactly.

    • Typical

      Well, on the other hand, EA already doesn’t make games that are all that great.

  • Skilenton

    EA
    EA
    Fucking EA
    Of course it would be them

  • the red army

    worst ea fail? hard to choose but rushing bioware to finish me3 and the fail that was the ending… ill never buy ea or bioware again… naughty dog can go fuck themselves as well (gave sarkeesian some award)

    • Corran Horn

      For me their worst fail was no single player campaign in Titanfall and now they’ve compounded that with no single player campaign in Star Wars Battlefront. Seems like EA have started a trend, make half a game but still charge the cost of a full game.

  • Chip Hitler

    I don’t know that I’d necessarily blame the entire company for the actions of one lone idiot. Peter Moore’s a fuckwit of the highest order, but there’s still good people working at EA afraid to speak out or call out their boss for being an idiot. Boycotting a company like this won’t do shit.

  • TheGuardian

    So they went from being the Worst Company of 2014 to being the 2nd Worst this year? Then they have the balls to pull this shit? They should have just stayed being the worst, so at least they’ll get a trophy for being fuckups and blame it on old management…

  • Kellen Joel

    Kinda funny that he’s standing with Darth Vader for 2 reasons: one, I’m interpreting that he’s meaning it’s because Vader is black (at least his armor), and that he’s the emperor.

  • Botiemaster

    If there was ever a publisher who is in cahoots with the media to get good review scores, it would be EA. It is not surprising in the least to see their stance. It is expected, actually. At least in my opinion, EA was always guaranteed to be on their side. They have no choice. They are their bread and butter.

  • Wonderkarp

    I posted this on the PCGamer link. I post it here.

    Here’s a Hypothetical example. You have 2 people applying for a game dev job. This is an important job with deadlines to meet.

    Candidate 1 : Masters Degree in Game Design. 10 years in the industry. previously worked for Naughty Dog on the first 3 Uncharted games. Known for working all nighters. references gush over this persons work. Passes the Interview with Flying Colors

    Candidate 2 : Bachelors Degree in Game Design. 4 years in the industry. Credits include 2 Indy games on small teams. Games sold well but featured plenty of development delays. Good Person. Passes the Interview with Flying Colors

    Who do you hire? Answer. Candidate 1.

    Now. include persons gender, race, and sexuality.

    Candidate 1 is now Straight White Male. Candidate 2 is now Straight Black Female. Who do you hire?

    Answer : Candidate 1. Well what if Candidate 1 is a Lesbian M2F White Transgender and Candidate 2 is a Asexual Black Otherkin Female?

    Answer : Candidate 1.

    Because RACE/GENDER/SEXUALITY ISN’T A QUALIFICATION. It has Nothing to do with the hireing process. This is Discrimination. Plain and Simple, and if you hire based on Race/Gender/Sexuality, you will suffer a lawsuit, and you will lose.

    • Mr Snow

      To be fair, as an employer, I’d hire person 2 because I know I won’t have to pay them as much. Excluding color.

      There is such a thing as being “too qualified”.

  • Mad Vandal

    My last EA and/or Bioware product purchase was Mass Effect 2 after which I they went on my indefinite “no buy” list for their mandating the use of their Origin spyware along with a number of other reasons. Looking back at all the shit they’ve put out since then I haven’t really missed much of anything.

  • https://www.youtube.com/channel/UCsSDUkLeNaazD35J73ZtSDQ Jorge Cervera

    Diversity… in the DLC and microtransactions.

    • Platinal

      You can play as a character that you completely identify with!

      But only after you purchase the correct skin tone DLC ($19.99), racial features DLC ($9.99), and optional voice pack DLC ($89.99)*

      *skin tone DLC pack and racial features DLC pack will not work without optional voice pack DLC

  • JustAnotherGamerGirl

    lol Peter Moore has always been a dumbass. He was a dumbass at SEGA, a dumbass at Microsoft, and he’s a dumbass at EA.

  • Mr Snow

    Well, I didn’t buy EA products before, and well, I’m obviously continuing that trend.

  • Zach Puckett

    Mass Effect 3……that is all.

  • Typical

    Funny how Peter Moore has gone from being a joke who sunk Sega, oversaw the Xbox Failure, then jumped to the most hated company in the US, but now he’s totes cool to these knucklefucks because he danced to the SJW fiddle.

  • http://mipmapp.tumblr.com MipMapp

    “I’ve seen incredible growth in the number of female game developers in the video game industry since I joined in early 1999,”

    So… He’s saying that the industry has been improving in terms of diversity for a decade and a half? Yet the issue has only been dominating websites for the last couple years?

    All I see is a suit dealing with any potential bleating resulting from Femfreq in the Guardian calling out AAA for not condemning GG. I dare say Moore doesn’t care so long as people are buying EA’s games.

    Lip service.

    • Jesus Zamora

      Considering how corporate EA is… Yeah, likely. You would have to be a politician to be a more effective double talker.

  • Jak Constantine

    Well considering EA and Microsoft support one another with DRM, Data mining, staff for example Don Mattrick, and more. No surprises they are anti consumer. No surprises here.

    Also fuck that anti Iwata, Rami Ismail too.

  • Zanard Bell

    If you have adblock up, check out the PCG comment section for this article. No one’s buying into his calls for forced diversity.

    And Andy getting BTFO’d.

  • Mr0303

    I think this is excellent PR speak from Moore. He uses the usual EA spiel to use the diversity idiots as a shield. Someone like him knows perfectly well that women have always been part of gaming, but this way he gets the constant SJW complainers off his back.

    The GG drop is just a buzzword to trigger the offended crowd like a boogeyman. I don’t think he is an idiot, who doesn’t know what he’s talking about, but rather manipulating the masses to elevate his company’s brand.

    • BasedLink

      Without actually elevating the brand.

  • Emil Åslund

    EA can burn in hell for all I care. I haven’t forgotten what they did to Westwood and many other studios.

    • Maintenance Renegade

      What makes it so fucking easy to boycott EA is that they don’t even publish games I’m even slightly interested in. Now that Bioware has completely degenerated into a pile of shit that’s that. In the long run they’ll probably just keep losing market share to Bethesda until they’re just the Madden/Fifa company and nothing else.

      • Jesus Zamora

        RPGs, they lose to Bethesda.
        FPSes, they lose to Activision.
        Mobile, they lose to King.

        This is a company that owes its entire existence to the deals they have with the NFL and FIFA. They’ve been tertiary at best everywhere else.

        They can’t even deal with competent competition in sports, as the routine superiority of NBA2K over NBA Live proves.

        EA is an irrelevant company, who only stay around by destroying small studios and farting out roster updates.

        They’re literally the easiest company to ignore.

        • Maintenance Renegade

          They really are. Like I said expect to see them compress around their NFL/FIFA exclusivity and suffer a heat death,

  • Jesus Zamora

    Well, now that the TWC/Comcast merger is off the table and EA is acting up again, what’s the odds on them winning worst in America this time?

    And honestly, I haven’t bought an EA game in over a year, and even then only bought one. I don’t need to boycott them – their commitment to excrement has made them persona non grata to me.

  • BerzerkJ

    Ralph, no offence man, but WHY did it take you this long to stop buying EA products. I’ve not bought anything EA since 1996.

  • RetardBinary

    “We did it, we got women needlessly advanced up the ladder in gaming studios!” — SJWs

    “No, thanks to us women are more represented in the game industry” — Anti-SJWs

    “Fuck all you scumbags for ruining a once respectable profession with your victim and gender politics” — All devs who spent a considerable amount of their childhood building their skillsets that will later be overlooked because of their physical traits.

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