TROLOLOLO: CNBC Claims Twitter's "Troll Problem" Was a Big Reason They Didn't Get Sold

TROLOLOLO: CNBC Claims Twitter’s “Troll Problem” Was a Big Reason They Didn’t Get Sold

As I mentioned several times, I was out of town yesterday. Late last night, someone messaged me the latest to come out about Twitter’s failed sale. I have to admit, this made me laugh more than it probably should have. I’ll explain why after I give you the “news” blurb.

From Business Insider

Salesforce CEO Marc Benioff finally killed all rumors of a potential Twitter acquisition on Friday when he told the Financial Times that it’s “not the right fit” for his company.

Benioff said a lot of things, like that Twitter’s price, and work culture, contributed to his decision to walk away from a deal. Part of it also likely had to do with the pressure from investors, as Salesforce stock plummeted after it was reported to be interested in buying Twitter.

But according to CNBC’s “Mad Money” host Jim Cramer, Salesforce was turned off by a more fundamental problem that’s been hurting Twitter for years: trolls.

“What’s happened is, a lot of the bidders are looking at people with lots of followers and seeing the hatred,” Cramer said on CNBC’s “Squawk on the Street,” citing a recent conversation with Benioff. “I know that the haters reduce the value of the company…I know that Salesforce was very concerned about this notion.”

This whole “Twitter is made of harassment” meme is kind of stupid, in my opinion. Yes, due to the nature of the platform, it’s much easier to troll someone directly and pretty much know that they’ll see it (although there are ways to keep from seeing all your mentions). But people fuck with folks they don’t like on every single social media platform where they are able. Guess what? People fuck with those they don’t like in real life as well. This isn’t about Twitter’s design so much as it is a basic fact of human nature. Why must the media scapegoat Twitter over places like Facebook? Why do they talk about this nonsense at all?

Oh yea, I forgot. They need “narratives” they can go back to time and time again. I can’t even claim to be immune to that myself. There are certain drums I like to beat on a lot, too. But that’s all this is, a recurring theme they seize upon in order to receive clicks from idiots. I get mad at Twitter’s leadership all the time, but I feel for them on this one. There’s no telling how much damage the mendacious media has done to their brand with this harassment nonsense.

 

UPDATE: TRR contributor Christi Junior raised an important point, one that I forgot to bring up myself. It’s not just about clicks. It’s also about censorship.

Ethan Ralph

Founder, Owner, & Editor-in-Chief of TheRalphRetort.com. Political fiend, gamer, & anti-bullshit.

  • Maintenance Renegade

    So basically twitter devalued itself as a company to the point of being a shit-covered pariah in the business word when they pandered to SJWs and perpetuated the narrative that their site was being ruined by trolls and “harassment”. Poetic justice really.

    • Mr0303

      To be fair SJWs are the worst harassers out there.

  • Botiemaster

    Social Wars: Attack of the Trolls

    Seriously though, I agree with CNBC very strongly. If twitter had banned troll people like Zoe Quinn and Randi harper, Twitter would be a much more attractive place to buy out…..har har har

  • FirstLine

    It doesn’t even turn a profit.

    • milk bone

      That’s not, in itself, a deal-killer for investment, as the market anticipates future profits. In $TWTR’s case, what’s more concerning is its stagnant user growth. Everything it has tried to attract more users has thus far fallen flat, which suggests it’s unlikely to turn a profit ever, and the market has responded by knocking the stock price down below $20, from a high of $69 in December of 2013. Management has not yet hit upon the key innovation needed to correct this. @jack obviously believes that the magic bullet will be eliminating “hate speech” and “targeted harassment” through the draconian measures of the Trust and Safety Council. I believe this is completely wrong-headed. It clearly hasn’t worked.yet, and its Orwellian nature is not lost on a significant subset of its users, especially those on the receiving end of the T&SC’s politically-slanted shenanigans.

      BTW, Jim Cramer’s charitable trust bought $TWTR at around $50, and took a bath when the position was finally divested a few months ago. He’s an active user of the platform, and a friend of Mark Benioff (CEO of $CRM), so he’s probably feeling quite stung at the moment.

  • DukeMagus

    Benioff said a lot of things, like that Twitter’s price, and work culture, contributed to his decision to walk away from a deal.

    Twitter’s price, and work culture

    WORK CULTURE.

    maybe their tradition of being unprofessional, doing selective bans and purges as soon as a “friend” asks for it or erratic and arbitrary rules and enforcing is starting tom bite them on the backside

    • Maintenance Renegade

      Everything you describe is likely only the tip of the iceberg. I remember hearing an interview on the radio of an older gentleman who had worked in many real companies who happened to get hired on at a tech startup and spent about two years “working” there surrounded on all sides by people half his age or less including the CEO who ordered everyone to bring their teddy bears to work and roleplay with them in the boardroom.

      These companies are fairy tales that venture capitalists sell to rubes. They get lumped together in junk portfolios that unscrupulous brokerage firms then push onto mom and pop to swindle them out of their 401k. The real objective is to fool an existing mega-corp into buying you out so that you can pocket the massive difference and then repeat the process.

  • Hawk Hopper

    As far as I’m concerned, the “Twitter has a trolling problem” was largely made and enforced by Twitter themselves.

    Twitter banned Milo, banned other conservatives, played favorites with celebs and SJWs whining about “harassment”, and made the Trust and Safety Council and they still got bit in the ass.

    Sucks to be Twitter.

  • Mr0303

    The CNBC guy knows nothing about social media and those statements prove it. You can’t get rid of the trolls and they are not a major part of the platform. The issue is Twitter restricting free speech, which makes them unappealing to the average user and their lack of solid monetisation, which makes them unappealing to corporations.

    To put it simply they are fucked.

    • DisneyVillain

      When do MSM reporters truly know anything or even bother telling the truth about what they do know? Assholes like this are why trust in the MSM is so damn low. Only about 6% of Americans have any trust in them anymore.

  • DisneyVillain

    You’d have to be a complete idiot to believe this reporter. All I need to say has already been said on the comments below. The only good thing I have to say about SJWs is that they make me feel like a genius.