Petition Calls For Adidas To "Cut Ties" With Kanye West

Petition Calls For Adidas To “Cut Ties” With Kanye West

If you’ve been on Twitter lately, you may have seen people losing their mind over Kanye West’s latest tweets. In the past two weeks, the rapper has thrown his support behind Candace Owens, Trump, and the most confusing of the trio, Emma González.

Since announcing his admiration for Candace Owens, Kanye has been ruthlessly attacked by the same people who once held him up as a god. This inspired Kanye to release the song Ye vs the People, where he and T.I. argue over Kanye’s views. It’s a great song, which I highly suggest checking out.

His recent appearance on TMZ with Owens only added more fuel to the fire and led to the creation of a petition on Care2 demanding Adidas end its business relationship with Kanye. The petition, titled “Adidas, Drop Kanye West for Calling Slavery a ‘Choice’,” calls for the sportswear brand to boycott Kanye over his “dangerous” comments and to “rethink their lucrative deal with West after his jaw-dropping outburst”.

Care2 wants to know if Adidas agrees with Kanye West that slavery in America was a choice.

In a bizarre interview with TMZ yesterday, Kanye said that he believed that black Americans chose to live in bondage for more than 400 years. For most Americans, no matter what color you are, Kanye’s diatribe on slavery was the last straw. As many in the media have pointed out, West’s words are not only wrong, they are dangerous. 

America is a hotbed of tension at the moment. Much of that tension has to do with the rising rate of hate-motivated attacks under the Trump Administration, the nearly weekly stories of unarmed black and brown people dying at the hands of law enforcement and the unrelenting effects of centuries of slavery — slavery which Kanye believes our African ancestors chose.

While Kanye can live safely in his multi-million dollar castle, the rest of black America is continually marginalized and subject to unjust laws and treatment. Some even die because this behavior is so ingrained in our society.

Adidas + Kanye West is the 3-year-old partnership between the sportswear behemoth and famed American rapper. Together they have brought some of the most expensive and hyped about shoes on the market with prices upwards of $350 for hightop sneakers.

But the German apparel company may wish to rethink their lucrative deal with West after his jaw-dropping outburst.

Kanye West has a right to free speech, and he has the right to spout lies and misinformation and misplaced opinions — but we as consumers have the right to fight back against this type of dangerous propaganda.

That is why Care2 is asking Adidas to drop their partnership with Mr. West and tell the world they do not want anything to do with anyone who believes that millions of Africans chose to toil the fields in bondage for 400 years.

In an interview today, Adidas CEO Kasper Rorsted said that Adidas will not be commenting on Kanye’s remarks and neither will they be terminating their relationship with him. Rorsted said Adidas will ‘have a conversation’ with Kanye but their main concern is making quality sportswear.

It is quite amazing to see people attack Kanye so viciously. I’m going to be honest and say I love Kanye West. He’s a lyrical genius though that may not have been expressed well in another one of his latest songs, Lift Yourself.

Do I agree with everything he says? Of course not. Kanye West’s Twitter feed is not my Bible, and I don’t feel betrayed that Kanye said anti-gun activist Emma González was an inspiration to him. That being said, I was super pumped to see him support Candace Owens, who is a dear friend to the site. Candace Owens is a brilliant and charismatic woman who has won over many hearts with her brutal honesty and wit.

However, nothing Kanye has said the past two weeks has changed my politics or my opinion of him. I admire Kanye West as a musician and a businessman. That’s it. I don’t suddenly see him a political Messiah or a potential presidential candidate. He’s a rapper who shares some views similar to mine but that doesn’t make his music any more or any less enjoyable. I’m still a huge Eminem fan despite the fact he loathes President Trump.

But would I sign or make a petition demand a company end its relationship with Eminem? No, because that’s childish. Those supporting the boycott need to grow the hell up. It’s truly pathetic to see people trying to destroy the livelihood of a black musician because he’s not a Democrat.

Nora Ralph

Student, worker, and Co-Founder of the #Killstream. You can also catch me on TheRalphretort Rundown.