During the launch of Assassin’s Creed Unity in November of 2014 the guys at Ubisoft seemed to have one bad stroke of luck after another. While the game was reportedly plagued with bugs, it seemed the big issue on the general gaming media’s mind wasn’t how many frames Unity was running, but how many female co-op characters were running around. And the answer to those was as follows:

“We recognize the valid concern around diversity in video game narrative. Assassin’s Creed is developed by a multicultural team of various faiths and beliefs and we hope this attention to diversity is reflected in the settings of our games and our characters.

Assassin’s Creed Unity is focused on the story of the lead character, Arno. Whether playing by yourself or with the co-op Shared Experiences, you the gamer will always be playing as Arno, complete with his broad range of gear and skill sets that will make you feel unique.

With regard to diversity in our playable Assassins, we’ve featured Aveline, Connor, Adewale and Altair in Assassin’s Creed games and we continue to look at showcasing diverse characters. We look forward to introducing you to some of the strong female characters in Assassin’s Creed Unity.”

This didn’t seem to please the Anita’s or the Stephen Totilo’s of the gaming industry. It went on to be an issue that may have led to Unity receiving harsher criticism than other games that had similarly shaky launches, such as Halo: The Master Chief Collection. Now the year is 2015, and Ubisoft has again come under fire from the same people that attacked them last November. This time, however, it has come under fire for INCLUDING female playable characters in its new title Assassin’s Creed Syndicate.

The International Business Times, the same news site that condemned Ubisoft last November for Unity’s Lack of female Co-Op characters and protagonists, has now condemned Ubisoft for “Exploiting Feminism For Easy PR.” The article itself was the type of drivel written by someone who watches too much Feminist Frequency, as evidenced by this quote:

“Historically, games have respected women about the same as you might respect a banana peel, or a used tissue. Women have been sexualized, objectified, belittled, discriminated against and misrepresented at every juncture.”

But in the past couple of years, more and more games have started to feature women characters not as damsels in distress, or jiggle-physics-enabled arm candy, but protagonists.”

He goes on to complain about how female characters shouldn’t be part of a press release, how it’s just a cynical kind of marketing tactic that’s deployed to whip up online chatter between GamerGate and their opponent, while making everyone else feel warm and fuzzy. Yeah, because all the men AND women in GamerGate are all sexist. Because women don’t like hot chicks and jiggle physics. He continues on with this nonsensical bullshit:

There’s a “you want it? Here then, have it!” kind of tone to these announcements – if the developers and writers actually thought or cared about women, they wouldn’t shout about it this way. 

This isn’t what the process of creating gender equality in games looks like. More helpful – more powerful – would be to simply HAVE female characters in games, for them to simply BE THERE, not for developers to point out and proclaim it like it’s some noteworthy oddity. Admittedly, it is noteworthy.

How to make yourself look like a complete fucking moron by the IBT’s Edward Smith:

Say something isn’t noteworthy and then say that same thing is noteworthy. So the long and the short of what this asshole is saying is that you should put female characters in games for “gender equality”  but you shouldn’t advertise them so people still have a reason to vindicate you later on for not advertising it. Brilliant shit. Looking at his other articles you can see he’s been drinking the SJW Kool-Aid for far too long.

Anyway guys hope this has been informative and I wanna thank Ralph for having me on as a guest writer. This is Devon with Gaming In Progress, and I’ll see ya later.

  1. Whats the problem with respecting women as much as you would a used tissue? Most males at differing points in their lives will cum into both, It’s just life for you

  2. If people in the gaming industry where smart they should ignore and plug they ears each time the SJW and feminazi opens their big stinking mouth.

  3. When it comes to the SocJus culture war of conquest nothing really changes. The days, weeks and seasons of the year change, but the vindictive, fun-killing, self-righteous, circle-jerking hug-box bullshit stays the same. What will happen for the rest of this year is what happened last year. The regretted and/or drunken sex repackaged as sex scandal, the inquisitions, witch-hunts, and crusades. The rigid choreography from the faux-outrage and pseudo-indignation playbook, and jargon so incoherent it’s actually an alternate language created by people who learned how to communicate by talking to themselves. Also the dark-triad of neurosis, negativity and narcissism will be elevated to the level of revealed truth. The targets of the SJW indignant pile-on may change, but the underlying rank hypocrisy and thin smokescreen of altruism masking otherwise naked self-obsession, and their inner adolescent fighting tooth and nail to escape adulthood thus lashing out at others if not entire communities if not society if not the universe itself for not capitulating to every PMS petty spoiled princess tantrum whim they may have, all that is timeless. Gives me a creepy feeling of deja vu, where you’ve not only seen it before, but ran the well trotted maze of SocJus butt-hurt, played out in ever decreasing spiral loops of psycho-drama that always lead to the same cul-de-sac up their own assholes, where it’s dark and warm and they don’t have to go far to sniff their own farts.

    1. Culture War, Culture War never changes

      the dawn of Social Justice, when our ancestors first discovered the killing
      power of “Misogynist”, menstrual blood has been spilled in the name of
      everything: from Video Games to Shirts to simple, psychotic rage.

      In the year 2014,
      after decades of fruitless bitching, the destructive nature of Hipsters could
      sustain itself no longer. The world was plunged into an abyss of flame wars and victimization.

      it was not, as some had predicted, the end of the internet. Instead, the victim narrative was simply the prologue to another pathetic chapter of human
      history. For SJWs had succeeded in destroying 4chan – but Culture war, Culture war
      never changes.

      In the early days, thousands were spared the horrors of being disagreed with by
      taking refuge in an enormous hugbox, known as tumblr. But when they emerged, they had only the hell of Gamergate to greet them – all except those on the Atheism + Forums. For on that fateful day, when flame wars poured from the net, the minds of the sites mods slid closed… and never reopened. It was here you were declared a victim. It is here you will hide.

      Because, on the Atheism + Forums: no one ever enters, and no one ever leaves.

      1. I want to print this comment, frame it and hang it on my wall. It’s beautiful.
        Fallout 3 FTW!

  4. Video games are so problematic nowadays. We need to teach boys at a young age that being “masculine” is toxic. It’s much healthier to adopt a feminine masculinity and stop with all of the aggressive behavior. Also, studies show that men are much happier and less violent when they have their testicles removed. As a nation, our next step should be to push for mandatory testicular removal upon birth of a male.

  5. You just cant win.. I think they just wants us to hand everything over to just women and men become a second class that the only solution i can making them happy. Then off course it would be which group deserves more power based around minority. Then based on whose shorter. Then be lowered to whose ugliest. The list just keep going…

  6. RadFems have actual, legitimate reasons to be pissed at Ubisoft. Microtransactions and infinitely worse than microaggressions. I’m sorry feminists, but your priorities are ass-backwards.

  7. Radfems switch sides and change their minds faster than a schizophrenic off his meds.

    “How dare that scientist wear a shirt covered with women in revealing outfits!”
    “How dare there not be any shirts covered in a woman in a revealing outfit!”

    “I’m offended that Ubisoft didn’t make a female assassin!”
    “I’m offended that Ubisoft made a female assassin!”

    “Joss Whedon is the bestest feminist EVAR!”
    “Joss Whedon is a racist and a rapist! KILL HIM!”

    “Game of Thrones is the feministiest show of ALL TIME!”
    “Game of Thrones is GARBAGE!”

    I wonder how long it’ll take before they shit all over Mad Max: Fury Road and call for the head of the director on a silver platter. I place the odds at 3:1 on 2 weeks.

      1. I’m not surprised. to hear this from Anita – this smells like yet another troll dreamt up by Josh to get attention. Only Anita could watch a film where the majority of the cast was ass-kicking ladies saving everyone from a violent, male dominated society, and declare it “unfeminist”. So fucking what these ladies used violence! Did Anita think that they would have solved the problem by sitting down to afternoon tea with a gang of crazed psychopaths?

      2. I think what surprises me most is that I haven’t seen any one call her out on defining violence as male. Doesn’t she rail against gender in attributes like that?

  8. the best is just not caring about what they say.
    I mean, they aren’t here because they have an issue with what you do, they just rolled a dice to decide your game is objectifying women, and will use anything to prove it.

  9. This is why you never bend to SJW/RadFem demands. Because you will always be in the wrong, there is no winning with them and even if you do everything right, they will still rip you apart if they feel like it. These people are a plague.

  10. I remember commenting on the Guardian that all the strides Hollywood are making to include women is simply a new strategy to take money from the public. They will find what is popular and pander to that to maximise their takings. I called it “femsploitation”

    My comment was howled down and I was told that “inclusion is important, regardless of the motivations”

    And here we have Gawker wailing about how cynically women are injected into games. I understand feminism is a broad church, but sheesh, you can’t have it both ways.

    I’ve also witnessed other creations in webcomics get passed over, despite featuring women, and minorities who are well written and human. However the webcomic that wears it’s ideology on its sleeve (ie characters that preach feminism openly, or opine bluntly on trans issues) gets attention. Vale nuance. Vale subtlety.

  11. It serves Ubisoft right for trying to cater to a fickle group of people who don’t even make up a significant portion of their audience.

  12. Controversy sells and there is simply no pleasing some people. At the end of the day you just have to say “fuck off” to the haters.

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