I saw an interesting article this morning in the Washington Post. Yes, the Bezos Blog publishes a lot of bullshit, but every once in awhile, they put something out that’s actually interesting. To be fair, the man who makes this piece noteworthy is President-elect Donald Trump, but I’ll still give the Post some credit for running it in the first place.
The topic of the write-up is Trump’s iconic slogan, Make America Great Again. He goes into some detail about how he came up with that, but the most important bit of news is the fact that Trump has already come up with a slogan for his reelection campaign in 2020. Yes, that’s right. The man hasn’t even taken up residence in the White House yet and he’s already thinking about his reelect. I admire his planning capabilities.
It’s basically a play on the original, but it’s still pretty good. Keep America Great.
One after another, phrases popped into his head. “We Will Make America Great.” That one did not have the right ring. Then, “Make America Great.” But that sounded like a slight to the country.
And then, it hit him: “Make America Great Again.”
“I said, ‘That is so good.’ I wrote it down,” Trump recalled in an interview. “I went to my lawyers. I have a lot of lawyers in-house. We have many lawyers. I have got guys that handle this stuff. I said, ‘See if you can have this registered and trademarked.’ ”…
“I felt that jobs were hurting,” he said. “I looked at the many types of illness our country had, and whether it’s at the border, whether it’s security, whether it’s law and order or lack of law and order. Then, of course, you get to trade, and I said to myself, ‘What would be good?’ I was sitting at my desk, where I am right now, and I said, ‘Make America Great Again.’ ”…
Halfway through his interview with The Washington Post, Trump shared a bit of news: He already has decided on his slogan for a reelection bid in 2020.
“Are you ready?” he said. “ ‘Keep America Great,’ exclamation point.”
“Get me my lawyer!” the president-elect shouted.
Two minutes later, one arrived.
“Will you trademark and register, if you would, if you like it — I think I like it, right? Do this: ‘Keep America Great,’ with an exclamation point. With and without an exclamation. ‘Keep America Great,’ ” Trump said.
“Got it,” the lawyer replied.
We’ll see if this one catches on as well. Given Trump’s history of branding success, I like his chances. Still, whether or not it works out will have a lot to do with how much winning he does during these next four years. Given the fact that Mr. Trump has already created or saved 1 million jobs before even taking office, I like his chances.