Will one more advertiser abandon Gawker before the week is out? That was the question I had on my mind this morning. It turns out, the answer was yes. Today, Colgate-Palmolive announced that they had severed their relationship with Gawker. They didn’t currently have a relationship with them, but had run 3rd party ads on the site in the recent past. Once they were notified of the situation, and Sam Biddle’s support of bullying, they killed the ads. Today is just the day they told us about it in an email (pictured below):

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Gawker is in serious danger right now. Big blue-chip companies no longer want to be associated with their brand. If this continues into the future, they will be forced to reevaluate their business plan and employee count. They still get a good amount of traffic, so someone will probably want to advertise. But, it’s going to be for less money. Also, you get less clicks with unknown brands, so if it’s based on that, they’ll lose money there as well.

All-in-all, this might be the best week we’ve had yet. I’ve put Zoe’s bullshit claims to bed, with the help of HTML detectives (and I’ll have more on that soon). Olympus, Adobe, Colgate, and Nissan, have all disassociated from Gawker. And we’re only one week into our anti-bullying campaign against them! I don’t believe I’ve ever seen such a quick response from advertisers. So, keep it up. Gawker is on the brink, and it’s up to us to push them over the edge.

29 comments
  1. Let me guess. We’re… We’re bullying poor Gawker. By calling them out for supporting bullying “nerds”, which they say is deserved because of what some anonymous trolls have done.

    1. Yeah. Didn’t cha get that piece by their editor-in-chief on how facism dealth a terrifying blow to justice or some shit?

  2. OT, but in case anybody finds it a useful resource, here’s the text of an email I sent to Verizon today: https://docs.google.com/document/d/1JTqFN4gxoaUaktfx3euCmlE7Hg3P-hokrVr2cL36VrA/edit?usp=sharing

    They’re one of Gawker’s top 10 advertisers, so it would really hit Gawker in the pocketbook if they left. I made sure to mention Max Read’s latest over-the-top smears against gamers and advertisers in it. Each time they dig their hole deeper with nastier and more ridiculous accusations, we should turn it right back around as ammunition against them, imo.

  3. I’m not sure that more click = more advertisement.
    When a company comes out as corrupt, endorsing racism and bullism, and calling it’s own sponsors cowards I bet people want as little attention as they can from those sources.
    That’s what I usually say on the E-Mails. That most of the recent traffic they have lately is concerned consumers like me keeping track of their latest links with bully apologists and smear campaigns.

    1. They’re afraid we’ll cost them millions. Their brilliant business solution to this financial crisis is whining about it to their readers.

      Capitalism was BUILT to sink ships like Gawker.

    1. Run them out of business?
      Gawkers entire business is selling access to people like us…

      Its literally like Sony instead of selling their TV:s start smashing their TV:s. Smashing your own product means you cant sell it – everyone knows this.

      We dont run them out of business, we just inform their customers Gawker have smashed their own products to bits.

      They cant sell access to me, they dont have it anylonger because for some really weird reason they started to wage an information war AGAINST ME paid by the money they get by selling me

      The only possible explanation is that Gawker are crazy.

  4. Guess I have a new brand of toothpaste. I really never thought I would make a conscious decision about stuff like that. Good call, Colgate.

  5. Gawker will sure go under. The question is, what comes after? Other companies aren’t as reviled as them. Still, here’s hoping to get news on the internet to be a bit more apolitical or at least properly force ethics into gaming news.

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